It's no secret that social media has become one of the essential marketing tools for small businesses. However, there are still some misconceptions about how it works and its actual value to a business, so we're busting these myths right here! Some myths and truths may sound like no-brainers, but we've heard all of these multiple times from our clients before we started working with them. Maybe you have too.

Myth 1: There is a fee to set up business profiles on social media
All business profiles are free on all social media sites. Business profiles can be a great resource to share contact information, show your personality, brand, or mission with posts and build connections with current and potential customers.
Small businesses who believed there was a cost for a business profile would set up a personal profile. Using a personal profile for a company does not allow features that a business profile has, including adding a website, hours of operation, listing services, capturing reviews, adding an online shop and running ads.

Myth 2: My business needs to be on all the social media sites
A small business does not need to be on all of the social media sites. Instead, focus only on one or two platforms and post consistently. If necessary, add more platforms later if you eventually feel comfortable with your first ones as you work them into your routine.
Need help figuring out which social media sites to start using? Read How to Choose the Best Social media Sites for Your Small Business.

Myth 3: My customers aren't on social media
According to Pew Research Center, there are 2.8 billion monthly users on Facebook alone! Some business owners and managers think if their customers are older, they won’t know how to use social media. Or customers in rural areas don't use social media at all – this is not the case. Many use social media to stay connected with friends and family, especially those who don't live nearby. Others use it to connect with like-minded people who share a hobby such as crafting or cooking.
In addition, social media sites, such as Facebook, are used to search local businesses and look for up-to-date info on those businesses.
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