Myth 4: Social media marketing is completely free
You may be scratching your head after reading Myth 1. While it is entirely free to set up a business profile, executing social media marketing does cost a lot of time and planning. And we all know that time is money. Social media is an extension of your business brand. Whether you do it yourself, pay an employee or a consultant to manage marketing, a social media strategy needs to be consistent. It is an investment and takes time. It is part of marketing a business. But it is time and money well spent.
Myth 5: I can have a teenager or college student manage my content
Some small business owners may mistakenly think that younger people understand social media better. Even though they may use it more often and understand some of social media's features, inexperienced people may not know how to best use it for marketing and business purposes.
Here’s an example to better explain: I know how to drive. I know all the features of a car and I know how to make it work. But that's not enough qualifications or experience to make me a NASCAR driver or professional race car driver. That’s not enough knowledge for me to get on a race track!
However, college students are very creative and energetic but also need guidance. As they start to understand your business and voice and understand the ever-changing landscape of social media as it relates to a business, they can become an important part of your social media marketing team. Keep this in mind for anyone who manages your marketing messages. Social media content needs to be strategic and the business owner or manager needs to be involved in the strategy.
Myth 6: I only need to show pictures of my products
Social media is an excellent tool for businesses to showcase their products and the story behind them. We found that people are also interested in hearing about what goes on behind the scenes of your business. People love to see photos and videos of your staff members or pictures with customers. These photos often draw the most engagement, which the algorithms like!
These platforms are meant to be social! So if possible, share posts with people in the posts.
Myth 7: It's okay to ignore negative reviews on social media
Monitoring comments on posts and reviews are crucially important for small businesses. No one likes to receive a poor review. It may be easy to overlook a bad review, especially if the majority of your reviews are positive. But how you respond shows customers how much you care about them. Thank the reviewer for their feedback and apologize if applicable. Explain any miscommunication or misunderstanding, and offer to continue the conversation offline if desired.
You may also learn about something within your business that needs attention. Thank the reviewer for calling it to your attention and explain your effort to correct the issue.
Myth 8: I can stop doing email marketing if I have social media
This myth isn't directly related to social media, but we've had clients stop contacting their customers via email once social media profiles were established. This is a big mistake. Social media is rented land. The social media gods can shut down your page at any time with little to no explanation with no recourse. However, an email list is something that will always be yours. In addition, people aren't on social media every day. Using your email list is another way to keep communicating with your audience.
If any of these myths sound familiar to you too, let us know - we want to hear from our readers and be able to provide valuable insight on growing your online presence through powerful digital marketing campaigns. Were you surprised by any of these? Let us know in the comments below!
If you're interested in an audit of your social media and/or a marketing consultation that is personal, practical and meaningful, contact us here.
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Social Media Consulting and Management