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8 Myths and Truths About Social Media for Small Business

8/20/2021

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It's no secret that social media has become one of the essential marketing tools for small businesses. However, there are still some misconceptions about how it works and its actual value to a business, so we're busting these myths right here! Some myths and truths may sound like no-brainers, but we've heard all of these multiple times from our clients before we started working with them. Maybe you have too.

Myth 1: There is a fee to set up business profiles on social media
All business profiles are free on all social media sites. Business profiles can be a great resource to share contact information, show your personality, brand, or mission with posts and build connections with current and potential customers.
Small businesses who believed there was a cost for a business profile would set up a personal profile. Using a personal profile for a company does not allow features that a business profile has, including adding a website, hours of operation, listing services, capturing reviews, adding an online shop and running ads.

Myth 2: My business needs to be on all the social media sites
A small business does not need to be on all of the social media sites. Instead, focus only on one or two platforms and post consistently. If necessary, add more platforms later if you eventually feel comfortable with your first ones as you work them into your routine.
Need help figuring out which social media sites to start using? Read How to Choose the Best Social media Sites for Your Small Business.

Myth 3: My customers aren't on social media
According to Pew Research Center, there are 2.8 billion monthly users on Facebook alone! Some business owners and managers think if their customers are older, they won’t know how to use social media. Or customers in rural areas don't use social media at all – this is not the case. Many use social media to stay connected with friends and family, especially those who don't live nearby. Others use it to connect with like-minded people who share a hobby such as crafting or cooking.
In addition, social media sites, such as Facebook, are used to search local businesses and look for up-to-date info on those businesses.
Click on "Read More" to see the rest of the article ➘ 

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How to Choose the Best Social Media Sites for Your Small Business

5/14/2021

 
It's easy and convenient to get pulled into all the different social media sites out there. It can be hard to know where your time is best spent without a lot of trial and error.

This blog post will help you sort through the options for which social media sites are right for you.

We'll look at some tips for small business owners to help them choose which social media sites they should be on.
Not all social media sites are created equal.
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It's important to keep your marketing strategy in mind as you try out these different platforms, and make sure that the platform is a good fit. It is important to know your customers and what they want.
Here is an infographic that can help you decide which social media site fits your needs.
Download Social Media Comparison Worksheets to help you choose which social media sites to concentrate on for your business.
Infographic of which social media platforms are best for small businesses
Before you can start using any of these social media platforms, it’s important to understand the benefits and drawbacks. Sign up for our newsletter and download our worksheets, which compares all the sites in the infographic to help you decide what platform is best for your business.

​You might find that your business could be on more than one platform. However, it's okay to start with one platform and as you feel comfortable, add on if you can. Start with the platform that most of your customers are using.
Sign up for our newsletter and download the social media comparison worksheets

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